Advantages

What Makes Us Different

Our intimate knowledge of the Latin consumer, including the ability to accurately compare attitudes and behavior from different cultures, countries, etc. is our greatest asset. With this knowledge base, we use our marketing expertise and proprietary research methodology to discover new insights, provide a fresh perspective and offer actionable strategic recommendations. Other special features that differentiate Latin Pulse from other market research firms include:

Focus on Emotions - No one else has a proven research model like our E-Factor for measuring the emotional responses to advertising, packaging, brand imagery and other marketing initiatives, which are essential for understanding the Latin consumer behavior and building strong brands that are emotionally meaningful to them.

Projectability - Our normative data bases (updated every 18 months) enable us to accurately project test results to purchase behavior in the marketplace - validated by real market experience.
Fast Response - Top lines are delivered in 24 hours, with a full report with key insights and strategic marketing recommendations in one week.

Confidence - Our projections are based on a normative data base of over 3,500 marketing ideas or applications that we have tested, so strategic decisions can be made with greater reliability and accuracy. We have separate data bases for advertising, concepts/ideas, packaging, products, promotions and cinema, all of which represent different countries.

In-depth probing and flexible - Our comprehensive questionnaires allow a full understanding of habits, usage and attitudes as well as lifestyles, which can be evaluated for all test stimuli. Real time monitoring allows for opportunistic open-ended questioning for further exploration and probing of specific responses (like focus groups but quantified).

Holistic Approach - Good brand building is a function of many different marketing efforts and “touch points”, which makes our methodology ideal for testing a variety of related applications together - concepts, product, packaging and advertising

Why Choose Latin Pulse

We are indeed different, and equally important, we are professional and responsive. Latin Pulse managers have all been senior marketing executives on the client side, so we know what clients need to keep a competitive edge

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