El 4 de Septiembre del 2008, ejecutivos de Latin Pulse ofrecerán una conferencia en Caracas, Venezuela sobre técnicas para el desarrollo de conceptos de producto exitosos. Directivos de importantes empresas en Venezuela asistirán a este seminario. El tema principal es el desarrollo de productos para el mercado venezolano con especial énfasis en la generación de ideas de producto y posicionamiento de marcas que logren ser verdaderamente distintivas y relevantes para el consumidor.

Se incluiran ejemplos de ideas exitosas así como casos de investigación de mercado que han ayudado a su desarrollo o han validado su éxito a través de técnicas de evaluación de conceptos, conexión emocional con el consumidor, etc.

Para mayor información contactar a Arturo Chaltelt – arturoc@latin-pulse.com.

On September 4, 2008, executives from Latin Pulse will lead a seminar in Caracas on how to develop compelling product concepts. Top marketing executives from local and multinational companies in Venezuela will be attending. Their main interest is the development of new, more relevant products for the dynamic marketplace in Venezuela today. A key theme of the seminar will be on ideation, i.e. how to “think out-of-the-box” to create novel and more distinctive ideas as the basis for new product development and brand positioning concepts.

The seminar will also include market research case studies on how such new ideas were validated with concept testing, emotional branding, and advertising testing among Latin consumers.

For more information on this workshop, email Arturo Chaltelt – arturoc@latin-pulse.com.

Latin Pulse managers have been invited to speak at the 13th Annual U.S. Hispanic Marketing conference in Los Angeles, September 22-25. This conference is hosted by the most prominent conference leader in the world, International Quality & Productivity Center (IQPC). Mario Quinones, President of Latin Pulse, and Jay Gronlund, U.S. Managing Director, will conduct a workshop on Emotional Branding for the U.S. Hispanic Consumer. IQPC had researched previous speeches by Mario and Jay on this topic of Emotional Branding and selected Latin Pulse based on its professionalism and extensive expertise on the Latino consumer

To see more information about this conference click here .