On September 4, 2008, executives from Latin Pulse will lead a seminar in Caracas on how to develop compelling product concepts. Top marketing executives from local and multinational companies in Venezuela will be attending. Their main interest is the development of new, more relevant products for the dynamic marketplace in Venezuela today. A key theme of the seminar will be on ideation, i.e. how to “think out-of-the-box” to create novel and more distinctive ideas as the basis for new product development and brand positioning concepts.

The seminar will also include market research case studies on how such new ideas were validated with concept testing, emotional branding, and advertising testing among Latin consumers.

For more information on this workshop, email Arturo Chaltelt – arturoc@latin-pulse.com.

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