AcuPOLL - a Unique Research Methodology

We use a proprietary computer-based methodology designed by AcuPoll Research in the U.S. We use two advanced collection methods that allow us to process information efficiently. The method's selection is based on specific project and client needs.

1. Central Location Test ("CLT") Consumers respond questions related to different stimuli through a computerized keypad providing responses that are monitored by clients and our project leaders in "real time".

2. Internet This method gathers information in a fast and reliable way. Our panels are representative of different population segments and are sufficiently large to minimize the risk of participant overuse. Our Internet testing is ideal to evaluate stimuli beyond the exploratory stage in order to determine their real market potential.

Our methodologies use the 11 point Adjusted Juster Scale (3 times more accurate than the 5 point scale) which allows for more efficient use of smaller samples with high statistical confidence levels. Regardless of the collection method used, we will design the optimal sample size to accurately represent your target group.

Both quantitative research methods allows faster decision making and produce rich diagnostics that are fully projectable to the marketplace, validated by a constantly updated database and customized to fit the specific needs of our clients.

Importantly, we go beyond the typical "go/no go" criteria and offer a comprehensive, in-depth analysis for building your brand as we combine our extensive marketing expertise and in-depth knowledge of the Latin consumer's in different markets.

We also offer other innovative forms of qual/quant research techniques to complement our projects.