Consumer Insight ID

What Is the Latin Pulse Consumer Insight ID (Identification/Measurement) – Recognizing and building on a meaningful insight is very difficult, especially when relying only on qualitative research which can be misleading. Latin Pulse’s methodology minimizes these risks, since it is quantifiable and can identify, verify and then prioritize these insights by potential among different segments of the target market.

How It Works – Our methodology helps identify deeply held beliefs or behavioral patterns that relate to the most important problems or needs in a category - the “hidden” or real hopes of people and how they influence the final purchase decision. By discovering these relevant consumer insights, we can help you build strong brands and/or enhance brand equity through the following process:

Identifying meaningful consumer insights (relevance)
Screening and verifying their potential (uniqueness)
Assessing their potential for brand development and brand equity enhancement.

Insight Generator - Designed to replace traditional focus groups that often fail to answer key questions. Insight Generator utilizes proprietary exercises to uncover consumer insights that can be tested and used in the creative process to generate new products, re-positioning or advertising that truly does fulfill a compelling need.

Insight Manager - How do you find the “magic” of a terrific consumer insight? How do you verify that is the right one for your brand?, How do you maintain the its “magic” so it keeps building your brand?…Insight Manager is a powerful All-in-One system that identifies high potential consumer insights, tests them to make sure they really work for the brand, and helps maintain it as the focus for all marketing initiatives

Applications

New product ideas
Product names
Advertising
- Visuals
- Key message

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